The Branding of YOUby Nathalie Callender & Marlee Walchuk on 06/02/12
Do you spend time worrying about how you could look or sound like another artist that you think is cool? How you could fit in a little more to the mainstream? Maybe if you just added the same cover song to your original set, that you saw someone else do, that really went over well....maybe then you'd get noticed?
We've all had these thoughts fly through our brain at some point but hopefully they flew out just as fast. You've heard this before, but we wanted to remind you that what makes you uniquely you is always the thing that will endear your audience to you and get you attention. Not how much you remind them of Lady Gaga, Maroon 5 or LMFAO.
What is your true nature? How do you love to dress? Are you androgynous? Butch? Flaming? Wild? Dorky? Whatever it is, embrace it to build your image. Take what feels right and comfortable, then take it one step further...maybe two...you are on stage after all. Would you really like to shave your head, wear your big black reading glasses or do you have a passion for odd hats or feathers? Maybe you'd just like to take your dog on stage with you.
Build your website, fonts, colors, photo shoots all around this image. You will evolve as an artist and you can change this image when you have changed but let this current brand of you be, 'full on' the you that you are right now. Let others see you and think, "OMG they are so cool, maybe I should be more like them?"